Reputational damage is what companies large and small fear most. Its impact can be devastating and have long term undesired business effects.
Market analyses show that negative publicity often leads to long term disruption of consumer confidence. In the food sector specifically, research indicates that following a negative event, approximately 55% of consumers switch to a competing product. Out of them, 15% never return.
Download the whitepaper and learn how to protect your brand from potential reputation damage:
Traceability in the food supply chain to mitigate the risk of reputational damage
