Vision

Our Vision

Our story comes from our little town in the south of Italy. There we have a small field where we produce olive oil for our family. And every time we tasted our oil, we were aware of all the processes -from the harvest of the single olive to the final liquid gold on our table – sure of the quality and the authenticity of each step of the product chain.

But we were also aware of the fact that this certainty cannot be applied for all the food that we buy and we taste in our daily life.

This led us to ask ourselves a fundamental question:

Do we really know what we are eating?

Our journey starts precisely from this interrogative.

In modern societies, the professionalization and globalization of food production have increased a substantial complexity in modern supply chains. Those factors obscure how food is produced, how is handled and from where it originates.

Those big complexities have been accompanied by a general wave of concerns around safety and quality of the food supply, which translates into an increasing demand for food transparency.

Our vision is to bring trustability, reliability and security to the actors of the production chains and to elevate the hard work of food producers by enhancing the value of their authentic products.

We work hard to provide consumers an easy tool to let them make informed food choice, to know exactly what they are tasting, each time, just as it should always be.